Primary data was sourced from 92 usable questionnaires (response rate 46%) from UK banks customers. The hypothesised relationships between CSR and respectively customer satisfaction, customer purchasing decision and CR were evaluated using a quantitative method based on a positivist research paradigm. The study reviews various works of literature concerning the topic at hand. It is concerned with the perception of CSR activities in the post FC, the likelihood of the convergence between banks CSR activities and its customer-stakeholder needs and the implications of CSR on their attitudes as well as on Corporate Reputation (CR). This study attempts to get to the heart of much of the debate about CSR development in light of that FC. One consequence of the ethical violations and corporate excess malfeasance of many banks that brought UK banking industry into the firing line (Herzig & Moon, 2011 Bouvain et al, 2013) has been the call for reforms concerning its responsibilities towards the society (Williams & Elliott, 2010 Sun et al, 2010). Seven years on from the tumultuous events of 2007 financial crisis (FC), yet, many aspects of the banking industry are unrecognisable when compared to the pre-crisis era despite the growth in the UK economy that seems finally to be gaining traction.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |